A quiet, surreal five-day countdown to Black Friday — a sidewalk printer, a torn lamppost poster, a coat hiding in a fridge and a bathtub — all building to one mannequin in a window at dawn.

This pack includes 11 ready-to-use b-roll prompts for a surreal-but-real Black Friday campaign built around a single hero coat. It opens by rejecting generic sale-banner clutter, then tells a quiet five-day countdown story through still-life editorial scenes: a sidewalk printer announcing the date, a torn lamppost poster counting down, a typewriter letter addressed to Black Friday itself, the coat turning up in unexpected places around a home (a fridge, a bathtub, a breakfast table), a giant cardboard cut-out carried through the city, a taxi trunk full of branded bags, and a final dawn reveal of the coat in a boutique window before it's unwrapped in a box. Every scene shares one locked visual language — shot on 35mm film, natural overcast daylight, a muted cream/warm-grey/black-and-coat-color palette, minimal locked-off camera motion, and a thin elegant serif brand mark — so the coat reads as the exact reference garment throughout, with no morphing between scenes. Built for product-launch countdown content, quiet-luxury Black Friday campaigns, and any brand that wants a complete, plug-and-play b-roll set telling a single story across a week instead of a stack of generic sale banners.